> Title Tag Optimization ~ Online tutorial

Title Tag Optimization

1)Indicate page titles by using title tags

A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document

(1). Ideally, you should create a unique title for each page on your site.

<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description=" content="Brandon's Baseball Cards provides a
large selection of vintage and modern baseball cards for sale. We also offer
daily baseball news and events in">

1) The title of the homepage for our baseball card site, which lists the business
name and three main focus areas.

2)Page title contents are displayed in search results

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (if you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page). Words in the title are bolded if they appear in the user's search query.This can help users recognize if the page is likely to be relevant to their search

3)The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings .

3)Be mindful of length

70 characters is the maximum amount that will display in the search
title tag has been cut off), and sticking to this limit is generally wise.
keyword phrase) and having them in the title tag is essential to
ranking, it may be advisable to go longer.

4)Place important keywords close to the front
5)Leverage branding

Using keywords in the title tag means that search engines will bold these search terms this  has performed a query with those terms. This helps garner a
greater visibility and a higher click-through rate.

6)Consider readability and emotional impact
The closer to the start of the title tag your keywords are, the more
testing and experience.
At SEOmoz, we love to start every title tag with a brand name
mention, as these help to increase brand awareness, and create a
higher click-through rate for people who like and are familiar with a
brand. Many SEO firms recommend using the brand name at the end
of a title tag instead, and there are times when this can be a better
site) and how strong the brand is.

Creating a compelling title tag will pull in more visits from the search
important to not only think about optimization and keyword usage,
interaction with your brand and should convey the most positive
impression possible.

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